Hot Tips on Content and Syndication for Your Blog

by: Diana Barnum

A blog is an excellent way of establishing yourself and setting up shop on the Internet today. And it’s popular among companies of all sizes, including giants like Microsoft, as well as authors, associations and consultants, according to B.L. Ochman*, Internet marketing strategist and blogging consultant to Fortune 500 companies, including IBM and Cendant.

The main reasons for setting up blogs are generally to get online traffic and do business. And to do both, you need to get the right content on your blog and syndicate.

"We have found that most people with websites, whether for profit or fun, who want and need more traffic, are simply out in left field when it comes to creating and syndicating powerful content to drive targeted traffic back to their sites" says Jack Humphrey, managing partner for Content Desk and its cousin site, Content Propulsion Lab, membership sites for creating websites and content and for syndication.

Get the right content and syndicate with these blogging tips:

1. Design - Blogs are simple to set up. But make them look professional with a nice template or header, coordinating color scheme and good navigation panels.

2. Focus - Stick to one topic. And grow your blog around this theme.

3. Creativity - Use multimedia to attract your website visitors. Don’t be afraid to experiment and mix in some digital images, audio and video with your written content.

4. Income – Incorporate some ads, sponsors, affiliate and reseller products into your blog content, too, for an extra boost to your ROI (return on investment). Turn those extra clicks into extra money.

5. RSS – Make sure to have your RSS feature activated on your blog so that you can syndicate your content. And submit your RSS feed to directories.

6. Articles – Write articles about your blog’s theme, and syndicate them by submitting them to article directories on the Internet.

So keep in mind content and syndication tactics to make the most of your efforts. And take care when setting up blogs.

"Most people have no idea how easy it is to promote their sites with the right tools and the right people helping them to understand what online marketing tactics really work and what tactics they need to steer clear of," Humphrey added.

Humphrey’s Content Desk features new tools for creating Wordpress sites almost instantly with a powerful 3-step site installer, plug-in package and templates. His Content Propulsion Lab is where all the tools, techniques and teaching are, in one place, so that members learn how to create and syndicate all types of content; audio, video, articles and more.

To learn more about content creation and syndication tactics, head to Content Propulsion at: http://www.ContentLabInfo.com. To learn more about Wordpress blog creation and tools for automatic content creation and syndication, visit Content Desk at: http://www.ContentDeskInfo.com.

* “Straight Talk About Blogs: Do You Really Need One?” by B.L. Ochman September 14, 2004, MarketingProfs.com.